MONOBLOCK
COMUNICAÇÃO, DESIGN
Customer:
Kappamakki
Visual identity of the Monobloco "Tudo Vira Festa", for the year 2023
Year:
2023
Monobloco's visual identity for 2023 was a special project, as it involved the active participation of fans, who helped define the colors, the theme "Everything Becomes a Party", and the atmosphere that the communication should convey.
Working with entertainment and culture is always an honor, and this project was a celebration of the vibrant energy of street carnival.
To create an identity that respected Monobloco's tradition while bringing a freshness to 2023, our team delved into street carnival references and the group's own history.
The concept was based on a fusion of classic elements of the band, such as the iconic puppet and the colors red and yellow, with the vibrancy of the new theme. The goal was to evoke fond memories of carnival, connecting the visual identity with the collective energy of the celebration.
Project technical sheet:
Project manager: Raquel Abrantes
Responsible designer: Camila Ho
Assistant designer: Gustavo Senna
Illustrations: Pedro Nithack
Animations made in partnership with @recbirdfilms
