GOIA

Góia, a Northeastern brand of scarves and sarongs, landed in São Paulo for its first pop-up. In a 2m x 2m space, the challenge was to create an immersive atmosphere within the brand's universe:
Northeastern, vibrant, and engaging.

In a monochromatic square, the entire structure of the brand experience is achieved through the use of displays that emerge from the structure itself. Red, sisal, and pebbles convey the idea of comfort and warmth. The elements that communicate the brand are applied subtly.